📖 Marketing

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Marketing
By:Charles W. Lamb,Joseph F. Hair,Carl D. McDaniel
Published on 2004 by South-Western Pub

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

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Book ID of Marketing's Books is AYO7AAAAIAAJ, Book which was written byCharles W. Lamb,Joseph F. Hair,Carl D. McDanielhave ETAG "ctnQMsM+KBA"

Book which was published by South-Western Pub since 2004 have ISBNs, ISBN 13 Code is 9780324147988 and ISBN 10 Code is 0324147988

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